BYHR began with a very real “there has to be an easier way” moment. Founder Hristina Micevska was in her daily hair care routine and found herself wondering why it had to feel so complicated: too many bottles, slippery packaging, messy handling, and routines that take longer than they should.

When Hristina says “more simplicity,” she means a routine that’s effortless in the moment -  easy to handle, quick to use, and intuitive. A product you can just pick up, apply, rinse, and move on. That’s why the idea of a solid format made so much sense: a compact bar that simplifies the experience, reduces clutter, travels easily, and replaces the exaggerated amount of plastic that comes with everyday haircare.

From that moment, BYHR was born: high-performance essentials designed to make haircare feel lighter - in your hands, in your routine, and in your space.

BYHR is a wordplay meaning “BY Hristina” - BY + HR (Hristina’s initials). It’s founder-led and personal, created from her desire to simplify haircare without losing that elevated, luxury feel.

At the same time, BYHR is pronounced like | by-her ] - and that’s intentional. By her is a nod to a woman’s standard: effortless, refined, and quietly confident. Haircare that belongs in a chic bathroom, but also in your carry-on - less clutter, zero liquid, more intention. Fewer steps, better results.

BYHR’s mission is to make haircare feel effortless: high-performance essentials that fit your routine, your carry-on, and your life - with less waste and more wow.

We believe luxury shouldn’t mean more steps, more clutter, or more plastic. BYHR is designed to streamline the everyday: intuitive to use, easy to travel with, and made to deliver results that feel instantly elevated. Think of it as haircare that keeps up with you - and looks good doing it.

BYHR was created to solve the gap between real-life convenience and true performance in haircare. Hair routines often feel overly complicated - too many steps, too many products, and too much plastic for something we do every day. BYHR simplifies it with high-performing essentials that are small, compact, and travel-ready, so your routine fits in your hand and your carry-on - without sacrificing results or that luxury feel.